Formerly a family-run café, the new IWC Boutique is the latest addition to the luxury shopping scene on Avenida da Liberdade in Lisbon. Catarina Melo, boutique manager, gave a presentation about the award-winning IWC brand and introduced the digital artist Camilin in the shop. CEO Christoph Grainger-Herr was also present to meet guests and share his knowledge of IWC’s legacy of innovation and design.
